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China's urban women and their household consumption behavior in 2007

2017-05-23 17:13  点击:[]

Title

China's  urban women and their household consumption behavior in 2007

Year(s) of Survey

January  2007

Location(s)

北京、上海、广州、哈尔滨、成都、西安、绍兴、新乡、曲靖

Additional Information about  Location(s)

Summary of Data  

Understanding of the role of China's  urban female residents in property management in the family, to understand  the concept of the main factors and methods of China's urban female consumer,  including: understanding of female residents consumption behavior, consumer  psychology, consumer habits, consumer characteristics, understanding of women  consumers to buy the main factors to take into account goods, access to  information, and so the factors are analyzed and judged.

Unit of  Analysis

individual (16-60 year-old local  permanent residents)

Number of  Observations

547

Principal  Investigator(s) and Affiliation

Horizon Research Consultancy Group

Organization  Responsible for Collecting Data

Horizon Research Consultancy Group

Method of Data  Collection (interview, questionnaire, etc)

入户访问

Sampling Method  

在城市和小城镇,循居委会总体-样本居委会-样本户-合格受访对象的程序进行抽样。在进入样本户后,必须按照KISH抽样方法确定唯一合格受访对象。如果按照上述抽样方法抽到的目标访问户内无合格受访对象,则以下一个合格目标访问户进行递补。

Source  (internet link, and/or contact info for inquiries)

http://www.horizonkey.com/showsoft.asp?soft_id=288  

Access  Restrictions

need to pay 15000rmb

Summary of Data  

Understanding of the role of China's  urban female residents in property management in the family, to understand  the concept of the main factors and methods of China's urban female consumer,  including: understanding of female residents consumption behavior, consumer  psychology, consumer habits, consumer characteristics, understanding of women  consumers to buy the main factors to take into account goods, access to  information, and so the factors are analyzed and judged.

 

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